Turfer Sportswear Goes to Trion

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Turfer Sportswear has tapped Trion Communications to help position the client in the national marketplace.

Turfer, based in Woonsocket, R.I., designs and manufactures golf apparel sold in specialty stores and pro shops. The company has recently done local, mainly trade-based advertising through Acadia, a boutique agency in Providence, R.I.

Turfer’s hiring of Trion, also in Providence, signals its desire for a bigger impact through a national campaign, said Jerry Goldberg, Turfer’s marketing director. Trion was awarded the business without a full-blown review, he said.

Initial spending will likely be about $1 million, Goldberg added, with Trion producing print and online ads, catalogs and direct-marketing materials.

Advertising will appear in golf publications and men’s fashion and lifestyle magazines, said Trion partner Josh Fenton.

Trion has begun researching creative approaches, and ads are scheduled to break in the fall.









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