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Summer is the cruelest season for bananas, as competition from domestic fruit typically sends banana sales plummeting. That dive is what’s driving Chiquita Banana North America’s seventh annual Music Fantasy Sweepstakes.
This summer, the point-of-sale promotion will send four winners to Nashville, Tenn., for a VIP evening at the 2001 Country Music Association Awards. Some 37 million potential banana buyers viewed the CMA show last year–a demographic group, said
Chiquita marketing types, that is ripe for the picking.
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