Tums "Chicken Wing"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Grey’s first brand campaign for Tums since winning the business last fall features furiously funny food fights tamed only by the fast-acting antacid. The skirmishes in the three-spots series don’t take place across dining room tables, but one on one, man vs. meal — and the results don’t so much turn your stomach as tickle your funny bone. A spicy chicken wing smacks a tailgater in the face. A taco slaps around a driver, sending lettuce flying around his (thankfully parked) car.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in