Tuerff-Davis Debuts Anti-Smoking Spot

DALLAS Tuerff-Davis EnviroMedia’s latest installment of its “Worth it?” campaign for the Texas Department of Health alerts teenagers to the chemicals inside secondhand smoke.

The 30-second spot, which breaks today, opens with a list of harmful chemicals written in black letters on the side of a white 18-wheeler. As the truck speeds along the highway, the latch at the back of the vehicle begins to rattle as it becomes loose.

The next shot shows an aerial view of the truck, revealing the words “4,000 chemicals inside” on the rooftop.