TubeMogul to Roll Out New Online Video Metric Tool

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The fast-growing analytics company TubeMogul is rolling out a new free measurement tool which promises to bring more visibility to the murky world of online video by providing more accurate viewership data for 15 different partner Web sites.

Several prominent video sites and streaming technology firms have signed on to allow TubeMogul to implement code on their sites to directly track their video viewership, including Brightcove, DailyMotion MetaCafe, Blip.tv and Break.com. However, the company has yet to land partnerships with the two biggest players in the space, YouTube and Hulu.

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