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Bromley Communications this month began airing Latino-targeted television commercials in English as part of the American Legacy Foundation’s anti-smoking campaign.
The “Truth in el barrio” series builds upon Spanish-language spots which broke in July and August on MTV, Comedy Central and other channels.
Three ads feature Hispanic teens cruising their neighborhoods and examining the influence of Big Tobacco. Two of the teens are the real-life hosts of Influx, a skateboarding and music show on public access television in Los Angeles.
Using a handheld digital video camera, they count the number of tobacco ads in an affluent area versus the amount of signs in a minority neighborhood.
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