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G&M Uses Knievel-Like Character to Sell the New ‘Ultimate Taco’
LOS ANGELES–Legendary daredevil Evel Knievel is the unlikely inspiration for a new Del Taco TV commercial.
The 30-second spot, created by G&M Plumbing, Santa Monica, Calif., uses a Knievel-like daredevil character to highlight the fast-food chain’s newly unveiled Ultimate Taco.
“With the Ultimate Taco, we’ve done for our pillar product what the burger chains did for the burger,” said Tim Hackbardt, vp of marketing at Del Taco, Laguna Hills, Calif.
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