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Never an agency to shy away from controversy, Fallon Minneapolis is braced for questions over its new campaign for Archipelago, an electronic stock network. The outdoor extension of the shop’s “Land of no secrets” brand campaign, tailors the message to the medium by pointing out the hidden truths about people or places near the ad’s location. For instance, a board placed under an Absolut ad that displays Ikea furniture proclaims, “Free Furniture.”
“We’re having fun with the notion of openness here,” said account director David Sigel.
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