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In a new television, print and radio campaign breaking in markets across Louisiana, The OATH asks patients to ponder what they fear most: getting sick or having to deal with their HMO.
The $3 million campaign, created by Trumpet of New Orleans, featuresa series of humorous broadcast spots showing people go-ing to extraordinary lengths to protect themselves from injury or illness.
In one of five vignettes, a man suits up in bubble wrap on his way to work.
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