Trumpet Adds Gatorade Project

The fledgling Trumpet Advertising here picked up some momentum last week as the agency was selected to handle a regional marketing assignment for Gatorade.
Trumpet principal Jim Gradl declined to estimate the project’s budget. Gradl did say that Peter A. Mayer Advertising in New Orleans and Gatorade’s national agency, Foote, Cone & Belding in Chicago, were also considered for the assignment.
A representative for Gator-ade, a brand of the Chicago-based Quaker Oats Co., could not be reached at press time for comment about the decision to place the business at Trumpet.
“This is the first time that Gatorade has hired an agency to do regional work,” Gradl told Adweek.
One industry insider estimated advertising spending at less than $2 million for the assignment, which covers a region that stretches from Lafayette, La., to Mobile, Ala., and Jackson, Miss.
“This win validates what we want to do with this new company,” Trumpet principal Robbie Vitrano said. “Our process of creating advertising and organizing our company is one. It’s lean, very focused and more effective.”
The advertising agency will begin work immediately for the sports drink’s peak season, which begins next month as spring temperatures rise and people become more active.
The New Orleans shop will develop radio, print and local television advertising campaigns for Gatorade. Trumpet will also be responsible for additional local marketing and sponsorship activities for the client in the specified Southeastern markets.
“We’ll utilize the national [“Life’s a sport, drink it up”] tagline and keep the same image, but find a way to make it more directed to this region,” Gradl said.
Trumpet was established last year by three former senior managers of Bauerlein Advertising in New Orleans. That longtime Crescent City agency declared bankruptcy last August.