These days, there are a lot of savvy digital advertising companies to choose from. And if you're running to be leader of the free world, it's probably wise to stick with the best. However, Donald Trump's presidential campaign seems to be relying on a small, mysterious firm named after the fictionally famous admen, Don Draper and Roger Sterling, from AMC's Mad Men.
According to a campaign finance report filed Monday night with the Federal Election Commission, the Trump campaign has paid $35,000 to a company in New Hampshire called Draper Sterling. The company's address is a house in the small town of Londonderry, N.H., population 24,000. (Slate drove there today to check it out.)
It might not sound like much for a White House race expected to cost more than $10 billion, but while $35,000 won't get anyone very far, many today are wondering who's behind Draper Sterling and what services it's providing.
Lots of people asking if I'm joking about Trump's 35K in payments to an ad firm called "Draper Sterling"
I'm not pic.twitter.com/NMBXKjNLLn
— Judd Legum (@JuddLegum) June 21, 2016
Draper Sterling, as unoriginal a name as it might seem for an ad agency, does indeed seem to be a real thing. Late last year, the firm registered for its LLC, according to the New Hampshire Secretary of State's office. The business is registered to Jon Adkins, who co-founded a scientific consulting firm called Dynamic Solutions. Adkins was also listed separately on the same FEC filing under the same address for a $3,000 payment on May 11 for field consulting.
Adweek tried calling Draper Sterling at the number listed on its LLC registration, but multiple attempts to reach the agency were unsuccessful.
Earlier today, the Associated Press spoke with Paul Holzer, a man associated with the business's address, who said the company provided "data analysis" and "spreadsheet" work for the campaign.
The Trump campaign isn't the first political group Draper Sterling has worked with during the first year of its existence. As Think Progress reporter Judd Legum pointed out, the company also worked with Patriots of America, a federal super PAC.
The connections get stranger from there, but this combination of Trump and Draper might provide some perspective:
— Gawker (@Gawker) June 21, 2016