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LOS ANGELES Cramer-Krasselt has won creative, media and public relations duties for TransUnion’s subsidiary TrueCredit.com following a review, the agency confirmed.
The move by one of the big three credit reporting firms consolidates at the independent agency assignments that had been split among Targetcom (creative) and The Rosen Group (PR), both in Chicago, and Inter/Media, Encino, Calif., which handled buying.
The work, which is expected to break early next year, will include traditional advertising, direct response, interactive and publicity.
Lucy Duni, client vp, marketing said: “While we were primarily in the market for strong interactive capabilities, Cramer-Krasselt impressed us with their strategic thinking, integrated offering and proven ability to take challenger brands to a leadership position within their respective categories.”
Duni
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