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It worked for the Three Stooges, it can work for a credit-report service! Physical slapstick, that is. It’s what we find, at any rate, in this spot for TransUnion’s TrueCredit.com, via Cramer-Krasselt of Chicago. A finance related commercial that focused on finances these would likely be grim – or, if not grim, would seem delusional. Much better, then, to have a know-it-all TV-news reporter walk into a lamppost. The theme line “Fight the unexpected” manages, if barely, to draw a connection between the advertisers’s service and the physical comedy on display.
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