CHICAGO – True Value Hardware here launched a humorous holiday campaign focusing on holiday gift ideas for him and her. The spot shows a woman taking an orange and using a juicer, while a man takes a sledgehammer to his orange. For her, a toaster, while the man uses a blowtorch to toast his bread. Another one shows the woman carving a turkey with an electric knife, while the man takes a chain saw to the bird. The spots continue the ‘Help is just around the corner’ tagline. McConnaughy Stein Schmidt Brown, Chicago, handles.
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