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Joe Torre and Bobby Valentine are meeting again—this time, in a new TransitCenter campaign for the launch of the annual Premium TransitChek MetroCard.
The effort, by Gillespie in Princeton, N.J., breaks today and includes a print ad that features New York Yankees manager Torre and New York Mets skipper Valentine.
The ad shows the duo—whose teams met in the 2000 World Series—holding Pre mium TransitChek Met ro Cards. “Because we New Yorkers deserve the best,” reads the copy.
The ad explains how the card—which may be used to receive unlim ited rides throughout the year on New York City Transit subways and local buses—may provide savings for employers and employees.
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