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Nobody likes to lose. But how a player or team handles a defeat—especially a public and devastating one—tells you far more than you could ever learn by watching them celebrate a victory.

Claiming that the winner cheated hardly ever changes the outcome and what’s worse, it makes you look like a sore loser. While the presidential election may come to mind, I’m referring to True North’s recent whining.

Last week, after the powers that be at TN had digested the crushing loss of their Chrysler business to Omnicom, CEO David Bell fired back: “The client said the review was an even playing field.



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