True North Is Laid Bare in Report

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




CEO Search Document Details Stock, Culture, Client Woes
CHICAGO-Whoever replaces Bruce Mason as chief executive officer of True North Communications has quite a challenge ahead of him or her.
The company’s global reach is limited, its culture is splintered, growth is lagging and its subsidiaries, which include Foote, Cone & Belding and Bozell, Jacobs, Kenyon & Eckhardt, don’t get on all that well with TN’s board.
That’s the initial appraisal of the executive search firm TN’s board hired to find a new CEO for the Chicago-based holding company.
One point in the brutally honest, three-page report obtained by Adweek is that TN’s deal with BJK&E-which added Bozell Worldwide’s network to the company’s stable-has yet to gel corporately.






AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in