True Innovation = Invention

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

True innovation can occur in virtually any product category. It just doesn’t happen very often. In its purest form, we call innovation “invention.” The automobile, for instance, was an “invention.” And for the last 100 years the auto industry has given us product improvements, enhancements or variations. One bold idea, many years of imitation. Creativity in advertising works in a similar way. Someone’s great idea leads inevitably to other things (and, unfortunately, this sometimes leads to clutter).

Creativity feeds on passion and dedication.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in