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Qantas Airways has extended a campaign featuring an unusual means of mobile outdoor advertising–a converted dump truck.
The novel idea of dressing up the truck to carry the airline’s message about its new nonstop service between Los Angeles and New Zealand originated at Santa Monica, Calif.-based agency Fraser/Young.
“We came up with a couple of traditional concepts,” recalls the agency’s public relations account services director, Lynn Hackman. “Then [creative/art director] Dino Santilli came up with the truck idea.”
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