Troubled Toshiba Eyes 25 Shops

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Unable to Sell Through, Bozell Declines to Defend $30 Mil. Account
LOS ANGELES-The worldwide leader in laptop computer sales has launched a review for its estimated $30 million account.
Toshiba America’s computer systems division has sent questionnaires to roughly 25 large and midsized shops nationwide, according to sources. Incumbent Bozell Worldwide, Irvine, Calif., declined an invitation to defend.
“We’ve decided not to pursue the their business due to their lack of desire to forge the kind of partnership we have with all our other clients, and our inability to sell through the kind of breakthrough work the Toshiba brand deserves,” said Jim Harrington, general manager of Bozell in Irvine.
Bonnie Poe, director of marketing for the Irvine, Calif.-based






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