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Canandaigua Wine Co. has unexpectedly moved its $10-15 million Arbor Mist account from Trone Advertising to Partners & Shevack here.
Shevack gets the account two months after Greensboro, N.C.-based Trone introduced the brand in a $6.5 million summer print campaign, which was scheduled to run through the end of this year.
The client opted to switch agencies, without a review, because the New York shop is much closer to Canandaigua. That should improve communication between the two parties, said Canandaigua brand director Rob Vlosky.
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