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ATLANTA Trone said it plans to open an office in Greenville, S.C., next month following the closure there of longtime fixture Henderson Advertising.
The independent High Point, N.C., shop has hired nine former Henderson employees to staff the new office, including Rich Pocock, Dan Gilatta and Tom Sloan. Pocock will serve as president; the other two will be executive vice presidents heading management and creative services, respectively.
Previously, Pocock was vice president and general manager of Henderson’s direct market unit, while Gilatta served as senior account director and Sloan was creative director at the main agency.
Trone
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