Trone Calls End To Days Of Canandaigua Wine

Resignation Follows Carolina Agency’s Loss of Arbor Mist Brand
ATLANTA–Weeks after Trone Advertising saw work on the Arbor Mist brand shift to Partners & Shevack in New York without a review, the Greensboro, N.C.-headquartered agency has decided to walk away from all of its business with Canandaigua Wine Co.
According to Competitive Media Reporting, the upstate New York vintner spent nearly $17 million in 1997 on advertising and a like amount through the first half of 1998.
The agency maintains the resignation had nothing to do with the movement of the Arbor Mist business.