Trojan 'Evolves' Its Message Online

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Trojan hopes to overcome the stigmas that prevent condom use among teens and young adults with a wide-ranging online push that leans heavily on shareable content.
 
For its “Evolve One, Evolve All” push, Trojan has partnered with various up-and-coming artists to create a dozen pieces of unique content that address situations and excuses for engaging in risky sexual activity. It is cataloging the content on EvolveOneEvolveAll.com, which is part of Viacom’s MTV.com network, but the content is designed for embedding throughout the Web.
 
The



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