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BOSTON Seeking additional ammunition as it competes against larger shops for clients both inside and outside New England, Trion Communica-
tions has hired Jessica Willing-Pichs as director of brand planning at the independently owned agency.
She will work across all clients at the shop in Providence, R.I., helping to set long-term marketing strategies. She spent eight years at New York-based agencies such as Cliff Freeman and Partners, Merkley Newman Harty and Wells Rich Greene.
Agency CEO David Preston praised her “fluency in qualitative and quantitative research and analysis.”
Trion
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