Trimble Exits WestWayne for P3M

WestWayne creative director Roy Trimble will leave the agency at the end of this month to become executive creative director for P3M, a Silicon Valley e-marketing specialist opening an office here Aug. 1.
“I’m leaving for an opportunity to build something and have great control over the creative product,” said Trimble. “A headhunter called and asked if I’d be interested. The more I talked with him the more intriguing it became.”
Founded in 1992 in Los Gatos, Calif., P3M began as an advertising agency but evolved into a marketing service for high-tech clients like dot-coms and related e-business companies. It has 70 employees. Atlanta is its second location.
“We studied high-tech hotbeds developing around the country, and Atlanta consistently came out on top,” said Laura Cannestra, P3M’s chief executive officer.
Trimble denied there was any correlation between his departure and WestWayne’s recent hiring of Markham Cronin as CD from Crispin, Porter & Bogusky.
“This is that unique opportunity I’ve been looking for for years,” Trimble said. “[P3M] sees Atlanta as a hot area and they want to get a foot in the door.”
P3M offers clients brand development, on- and offline marketing strategy and execution, lead generation, e-commerce and corporate identity programs. Its current accounts include UPS, Sun Microsystems and PeopleSoft.
Joining Trimble at P3M is Evan Davies, an account director for WestWayne’s former client, American Cyanamid.