If I had a nickel for every time someone has said “money doesn’t buy happiness,” I’d be rich (and happy). Anyway, a new study, summarized in a report from the University of Michigan, suggests it’s more accurate to say money doesn’t buy happiness when you must spend lots of time earning it. The researchers sought to explain why income doesn’t correlate more strongly with happiness, and they suspect it has to do with how people spend their time. Citing a poll they’d fielded, “they noted that people with greater income tend to devote relatively more time to work, compulsory non-work activities (such as shopping and childcare) and active leisure (such as exercise) and less time to passive leisure (such as watching TV and just relaxing).” When people fantasize about having more money, they envision “leisurely pursuits such as watching large-screen plasma TV or playing golf.” The sad reality is that they ought to picture themselves “spending a lot more time working and commuting and a lot less engaged in passive leisure and other enjoyable activities.” Oh, well.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity