When Jane Rosenthal, actor and business partner Robert De Niro, and Craig Hatkoff founded The Tribeca Film Festival, which debuted in 2002, the trio set out in part to make New York a major hub for filmmaking. Now in its 14th year, the TFF is regarded as a preeminent film festival that draws celebrities, filmmakers, artists and, yes, even big-name advertisers. Famously, American Express was its first sponsor and this year AT&T is the festival's presenting sponsor.
This year, the festival is partnering with another brand, Snapchat, launching a new media initiative called Tribeca Snapchat Shorts, where Snapchat users submit stories to be judged by celebrity journalists and Snapchatters like DJ Khaled.
As Rosenthal prepares for the festival's mid-April opening, we took a look inside her Tribeca office filled with celebrity, fanfare and personal effects. "I love to be there," said Rosenthal. "It's a creative space and I can think. So much has been influenced by my friend the artist JR—his influence is all over the office."
Rosenthal does a lot of business in New York, Los Angeles and London and likes to keep up with each time zone.
Piece of History
When former South African president Nelson Mandela was unable to attend the festival, Archbishop Desmond Tutu gifted Rosenthal a piece of limestone from Robben Island where Mandela was incarcerated for 18 of his 27 years in prison.
She Loves Lucy
Rosenthal worked at CBS with Gary Morton—Lucille Ball’s second husband—who gave her the signed photo.
The robot is Rosenthal’s favorite piece in her office. “It’s the old and the new,” she said. “It’s an industrial box with 21st century thinking.”
During a meeting with magician David Blaine, the performer did a magic trick with an ace of hearts and signed it for Rosentha