Tribal DDB Wins Best Of One Show

Tribal DDB, New York, took home the “Best in Show” award for its Whassup? Web site at Monday night’s fourth annual One Show Interactive Awards in New York.

The Whassup? site also shared a gold pencil in the Integrated Branding Campaign category with “The Buddy Lee Challenge,” created by Fallon Interactive, Minneapolis, for client Lee Jeans Co. Only Kinetic Interactive, Singapore, won two gold pencils this year: one for a B2C corporate Web site created for Lorgan’s The Retro Store, the other for a B2B corporate Web site designed for AMMER Taher Design Studio.

In all, One Show Interactive awarded 68 of its coveted pencil honors for work completed last year in categories such as banners, Web sites and CD-ROMs. The club awarded 20 gold pencils, 25 silver pencils and 23 bronze. For a complete list of 2001 winners, visit