Tribal DDB Passes Go

Tribal DDB has launched a month-long online campaign to support the 10th anniversary of McDonald’s Monopoly promotion and this summer’s Pick-Your-Own-Prize game.

Banners, buttons and Superstitials, which will appear on sites such as MTV.com, MSN.com, E! Online and About.com, feature Mr. Monopoly instructing customers to “Eat Your Fries… Pick Your Prize… Fantasize.” Meanwhile, rich-media ads let users click on possible winnings to find out more information. Again, the cartoon character pops up to tell those who’ve been interacting with the prizes, to “Wake up! Stop Daydreaming! Play the Monopoly game at McDonald’s today.”