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Tribal DDB has named Robert Rasmussen as its U.S. chief creative officer and executive creative director in New York.
Rasmussen, who joined Bartle Bogle Hegarty, New York, in November 2008 as ecd of innovation, replaces Steve Nesle, who has left Tribal after serving as its N.Y. ecd. The U.S. chief creative officer is a new position.
Rasmussen, an art director by training, joined BBH after 18 months as ecd at R/GA, where he worked on the Nike account.
His prior stops include JWT and Wieden + Kennedy, where he worked on the award-winning Beta7 project for Sega.
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