Tribal DDB Names Managing Director

DALLAS Mark McKinney, former director of account services at Tribal DDB here, has been named managing director, the interactive agency said.

Prior to joining Tribal, McKinney was vice president of user experience at Rare Medium, a large-scale interactive services integrator located in New York and Dallas. He also headed the interactive development group at Adea Solutions in Dallas, where he co-led the initiative to establish the company’s CRM consulting practice.

McKinney holds a Ph.D. in psychology and has been both a tenured professor and a practicing psychologist. He has published more than 150 articles during his career.

Tribal DDB Worldwide has 31 offices in 20 countries. Clients of the Dallas office include Pepsi, Diet Pepsi, the United States Air Force, Doritos, Lays, Cheetos, Mountain Dew and Nexium.