Tribal DDB Keeps Dew Devotee in Dark

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DALLAS Tribal DDB Dallas has created a Web site featuring a gangly redhead named Cliff to promote Pitch Black II, a grape-flavored Mountain Dew drink, the agency said.

The site, www.pitchblackexperiment.com, chronicles Cliff’s attempt to live in total darkness for 90 days to show his devotion to the product. After a brief introductory video in which Cliff explains what the Pitch Black Experiment is all about, visitors to the site can choose to view any of six Web cams—one for each room in the house.

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