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DALLAS-Once a haven for the health conscious, TCBY Treats Shops now revel in the decadence of sundaes and banana splits for all family members in a new television, radio and outdoor campaign set to launch May 24.
Through longtime agency Stone & Ward in Little Rock, TCBY focuses on reasons to “celebrate” the 3,000-store chain’s variety of soft-serve and frozen yogurts and ice creams in various vignettes of children playing adult roles.
Billings were undisclosed, although TCBY vice president of corporate communications Stacy Duckett said the effort would be in the “multimillion dollar” range.
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