TraverRohrback Set to Handle AAA Michigan

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After an extensive review, AAA Michigan, the largest automobile insurer in the state, has chosen TraverRohrback as agency of record on its estimated $2-3 million account.
The Kalamazoo, Mich.-based agency bested incumbent Simons Michelson Zieve, Troy, Mich., in the final round of the review. SMZ had handled the account for seven years, according to Art Steiber, AAA Michigan’s marketing communications manager.
The review began in October when the Dearborn, Mich.-based company began looking at a long list of agencies, all within the state, Steiber said.

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