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NEW YORK Travelocity is the latest advertiser to seek out friends on MySpace through an ad icon.
The company’s Roaming Gnome mascot, introduced in 2004, has established a profile on MySpace (www.myspace.com/roaminggnome) that offers users special perks and deals when they add him as a friend.
Travelocity, which believes it is the first advertiser in the category to set up shop on MySpace, is hoping the gnome’s appeal will generate more of an audience than a typical brand profile, said John Keehler, a strategist at ClickHere, the Internet unit of The Richards Group.
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