Travelocity Launches $50 Million Campaign

based Travelocity.com will target adventure seeking travelers with two new television spots, per the Richards Group, Dallas. The spots, which emphasize the site’s unique planning tools (including its “Dream Maps” feature), begin airing Friday.

The tagline: “Go Virtually Anywhere.”

Travelocity.com, which plans to spend $50 million on the campaign, currently has by its own account more than 27 million registered members.