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Reacting to internal research and Google searches that showed a shift away from longer, flight-dependent trips, Travelocity this week is shifting gears to reach consumers planning short weekend getaways.
The online travel brand will roll out a new TV ad this weekend showing a couple racing off, action-movie style, to a hotel. The ad, created by longtime agency partner McKinney, was directed by Ericson Core, the director of photography for the first Fast and the Furious movie, was designed to link summer travel and the spirit of a summer blockbuster, said Jonathan Cude, chief creative officer at McKinney.
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