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C-K’s Print Work for iExplore.com Seeks to Inspire Awe and Trust
CHICAGO–Cramer-Krasselt attempts to inspire travelers and grab their trust in its debut printwork for startup online travel service iExplore.com.
Ads for iExplore, Chicago, break in May issues of upscale magazines, including Outside, National Geographic, Gourmet and Condƒ Nast Traveler. Spending was not disclosed, but when C-K won the business in December following a review sources estimated the company would put $10-15 million behind the ad effort.
The agency’s print ads use lush photography of exotic locales.
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