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CHICAGO The Michigan Economic Development Corporation has awarded the state’s Travel Michigan account to Interpublic Group’s McCann Erickson after a review, a state official confirmed.
McCann’s Birmingham, Mich., office will handle the account, promoting tourism to the state and driving traffic to the MEDC’s Michigan.org Web site.
“Tourism has always been a key part of Michigan’s economy, and we are thrilled at the chance to contribute in a significant way,” said Gary Neel, CEO of the McCann office, in a statement.
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