Travel Advertising Fell by as Much as 90% in March

The ads that are running emphasize safety and refunds

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With cruise ships docked in ports, air travel falling by almost half, and more than 75% of the U.S. under some form of lockdown due to the coronavirus, it’s safe to say nobody is—responsibly—traveling.

And while customers are either too worried about the risks to travel or their local governments won’t allow them to go outside of their homes let alone any farther, the travel industry is pulling back on advertising.

In 2019, the travel industry—including hotels, domestic tourism bureaus, cruise companies and airlines—spent a combined $850 million on advertising in Q2, according to ad sales intelligence company MediaRadar.

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