Train In Maine

McDonald Communications is on track to launch a seven-figure broadcast campaign introducing the first passenger rail line in nearly 50 years between Boston’s North Station and the agency’s hometown of Portland, Maine.
Working for the Northern New England Rail Authority, which is operating the line in concert with Amtrak, the shop is preparing a spring 2000 campaign that will promote the upscale service, comfort and convenience of the railway, said agency president Dick McDonald.
The train will make four 140-minute round-trips per day, which will include stops in several suburban stations, making the line a viable alternative for Boston-area commuters who live in southern Maine and New Hampshire, McDonald said.
One stop will be near the campus of the University of New Hampshire, providing college students a safe ride to and from the city for their extracurricular needs, and keeping potentially intoxicated drivers off the highways, he said.
-David Gianatasio