Trailer Mash

Ladies first, and quite a bunch they are, in this week's opening movies

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Simply because the trailer self-destructs in a blaze of cliché, it does not follow that a movie will not be a work of unparalleled genius. Nor is the opposite the case. But in a week of powerful females leading sharp, witty trailers, hope is high for almost all of them. Mashup above by Sara Gardephe.

Chloë Moretz, who sprang fully formed from Zeuss's head as Hit Girl in the compromised but thrilling Kick-Ass, is perfectly assured in the trailer for Hick, a rather modern road movie.

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