Trailer Mash

A few stars try to liven up the movies in Hollywood's January doldrums

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's the dead movie zone. This is the time of year when movie studios allow their lesser produce to wither and die in the umbra of the Oscar contenders you imagine you should be catching up on. No one told Arnold, though. The great self-publicist has tweeted commentary on his new action movie The Last Stand so often that his thumbs must be worn down to the titanium endoskeleton. As for the trailer, there are so many references to the hero being old and past it, they could be talking about Skyfall.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in