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Trahan, Burden & Charles of Baltimore has been awarded the $1.5 million advertising account of the Baltimore Sun after a final review round with crosstown shops Eisner & Associates and The Reeves Agency.
The high-profile business had previously been at W. B. Doner & Co., also of Baltimore. Doner, which had been agency of record for more than a decade, declined to participate in the review.
The Baltimore Sun’s new vice president of marketing and communications, Ross Settles, and recent hire Marcia Goldman, director of communications, decided to look at agencies last fall.
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