Traditional Creative Directors Talk Interactive

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SAN FRANCISCO Agency creative directors discussed how to integrate the Web into the traditional creative processes at a panel discussion moderated by Adweek senior creative editor Ellie Parpis during the Adweek 30th Creative Seminar here yesterday.

The three panelists talked about the difficulty of getting staffers engaged in interactive, explaining that the authorship of such campaigns can be fuzzy. Plus, it’s harder to win awards for the work, they said.

Ty Montague, co-creative director of Wieden + Kennedy in New York, joked that he got his staffers interested in the Internet “with a stick.”



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