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Mutual-fund traders may not spring to mind as the most sought-after talent for TV spots. Still, a new commercial for an online investment house puts a face on the people who do the wheeling and dealing.
Butler, Shine & Stern in Sausalito, Calif., saw the raw potential of traders and used them in a breaking campaign for MetaMarkets, a Web site that allows users to interact with mutual-fund traders in real time. The $5 million push features seven TV spots.
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