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Online stock-trading software supplier TradeCast Securities is talking to three shops following its split with Doe-Anderson Advertising and Public Relations.
Houston agencies Bates Southwest, Rives Carlberg and Fogarty Klein Monroe are pursuing the account, sources said. Both Doe-Anderson and TradeCast agreed that roughly $10 million has been spent to launch the brand this year. The budget for the remainder of 2000 is less than than amount.
Doe-Anderson, Louisville, Ky., resigned the account less than a year after being awarded the business last September.
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