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DALLAS TracyLocke has advanced retail marketing specialist Al Wittemen to managing director for retail strategy to lead retail and shopper marketing efforts, the agency said.
Wittemen’s previous title was director of retail strategy. Over his 30-year career, he has worked in co-marketing, account-specific strategic marketing, in-store advertising and promotion, and direct management in sales and marketing, the agency said.
“Al is a retail czar,” said Ron Askew, CEO of TracyLocke. “He is a proven leader and visionary in understanding the magic that takes place when a consumer and brand interact at the point of sale.”
Wittemen
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