Jennifer Bolt has joined TracyLocke in Dallas as executive director of media services and innovation. She reports to CEO Ron Askew, and heads up the media planning department, with responsibility for developing strategy for traditional, non-traditional and emerging digital platforms for agency clients. Bolt also will identify and evaluate new technologies and innovations in the media landscape. She previously served as svp, media innovation at the Integer Group in Denver, and prior to that she was TracyLocke’s director of media services.
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